Tag: Google Ads Keywords
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Swedish Court Overturns Fine for Agreement Not to Bid on Competitors’ Brands as Google Ads Keywords
On June 4, 2026, the Stockholm District Court’s Patent and Market Court annulled a fine against Min Doktor for a non-brand bidding agreement with competitors. The Court determined that such agreements do not inherently restrict competition “by object,” marking a significant development in EU competition law regarding keyword bidding practices and their effects on market…