Tag: Online advertising
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What we learned from the unredacted US States complaint against Google
Last Friday, October 22, a coalition of US States led by Texas released an unredacted version of the amended complaint filed against Google over its ad tech business, after a federal judge in New York held that much of the antitrust suit could be unsealed. The original complaint filed in December 2020, echoes the findings…
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Texas, other US States sue Google for anti-competitive conduct and collusion with Facebook
Last Wednesday, on 16 December 2020, Texas and nine other US States filed an antitrust lawsuit before the District Court for the Eastern District of Texas with respect to Google’s conduct in ad tech (reminder: almost two months earlier the Department of Justice sued Google with respect to its practices in general search; click here…
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What should be the fate of targeted advertising?
In a video for The New York Times, computer scientist and philosopher Jaron Lanier described online advertising as “the little space in the middle” combining capitalism with the “socialist” concept that Internet content should be free. Now a multi-billion-dollar industry, online advertising is what funds free online content. It is also what has elevated Google…
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The CMA publishes Final Report on online platforms and digital advertising
Last Wednesday the CMA published its voluminous Final Report on its market study on online platforms and digital advertising, accompanied by 27 (!) detailed Appendices. This is a massive piece of work, and the CMA should be commended for completing it within just one year. The Report examines ad-funded online platforms with a focus on…