Author: Yannick Werle
-
Digital Omnibus: What Would it Mean for Competition and Privacy in Advertising?
In November 2025, the European Commission (“Commission”) proposed a “Digital Omnibus” regulation to amend several EU legislations.[1] Although presented as a simplification exercise to strengthen Europe’s competitiveness, the proposal revisits key provisions of the General Data Protection Regulation (GDPR) and the e-Privacy-Directive concerning the use of personal data, including for advertising purposes. The changes could…